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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Sentiment Analysis.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Since then,023% of all Tweets include location data, according to Sysomos. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Good post for newbies as well as those at the “a little knowledge is dangerous&# phase.

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25 Compelling Reasons to Blog for Business Yesterday

Writtent Blog

Everyone reads blogs, and a recent study by Sysomos of over 100 million articles confirmed that consumers of all ages are consuming custom content: Image credit: Sysomos. Marcus Sheridan believes blogging saved his business for multiple reasons, a phenomenon he refers to as “sharpening your sword.” It’s Not Demographic-Specific.

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