8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.
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