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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Local/Mobile Search. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building. Landing Pages.

Marketing 279
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Ali is the successful entrepreneur behind the annual Shine Event for female entrepreneurs and creator of the Online Success Blueprint System. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more.

Blogger 168