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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. But what I’m also learning is that there exists the same class system within social media as with all media.

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) The social media networks are systems — non-linear, fuzzy, powerful, organic systems. Systems evolve in unpredictable ways. Once you gather these sources, begin by listening to what they are saying.

Brands 139
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Social media rock star Chris Brogan offers 50 tips for interaction, technical considerations, business, integration, and off-Twitter activities (e.g., “Think of Twitter as a guidance system to what you think is interesting. Twitter 101 for Business: A Special Guide by Twitter. A lot of that is likely off-Twitter.&# ).

Tools 208
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

That person would ideally knows all the ins and outs of these systems and their various differences. A lot is made about being able to “game&# these systems, but more I think a social media marketer should just know how to work with what is in front of them. That means, knowing when to promote your idea, product, or service.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

He gamed the system and now looks famous. I know Radian6 is excellent but it’s also very pricey for someone who only works with one or two clients. Radian6 is great and I recommend it — it consolidates lots of features of other tools in one single interface. Social proof in this case isn’t enough.

Marketing 240