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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? We train and consult with brands big and small – from well-funded startups to Fortune 10 brands. You need to really think about this and come to an honest answer based on more data than simply throwing a dart at the Facebook organic algorithm target board.

Feed 167
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

At an estimated $78 billion , TikTok owner Bytedance is the world’s most valuable startup. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S.

Marketing 145
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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Toothbrush startup Quip (a phrase you could not have imagined hearing back in the year 2000) reposts images of happy customers at the bathroom mirror. It’s exciting to see a brand get real and raw. Be honest and transparent , create content that’s meaningful and you’ll build trust with your audience over time. Hold a Q&A.

Products 145
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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Here are some examples of perfectly executed Pins: Julie Harris Design : Startup Camp : By Regina : Female Entrepreneur Association : All of these are clear, true to brand and stand out in the feed.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

Twitter growth for startups comes down to a (mostly) repeatable playbook. Memes as a social media marketing strategy is something Tommy Clark, founder of Clark Media , swears by — and he has some intriguing numbers that back this up.    Get his complete framework from this thread.