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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

WHY should your audience care that you are on Facebook or any other social network? Are they people who want to engage with your brand on Facebook or any other social network? What About the Silent Lurkers? We train and consult with brands big and small – from well-funded startups to Fortune 10 brands.

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“The Algorithm,” Explained

Likeable

cue thunder clap, spooky organ music] It’s a term that entered buzzword territory not long ago, as every social network and some of the most popular apps employ them in one way or another, but it is a simple enough concept that gets blamed for way more than it deserves to be. Algorithms are what make your social feed possible.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. link] [link] Kirsten Khire #7 – lurkers or inactive accts? population).

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. I’m not convinced there is a lot of evidence in BUSINESS communities that people come to those communities for social networking (like Facebook / MySpace).