Pam Moore

FEBRUARY 24, 2018

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. link] [link] Kirsten Khire #7 – lurkers or inactive accts? 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

Social Media 159

Social Media Statistics Strategy Research 159

Buzz Marketing for Technology

SEPTEMBER 15, 2009

Jacob Nielsen coined a theory called the 1-9-90 theory that says out of every hundred people who join a community or network – 1% actively contribute – 9% contribute from time to time – and 90% are lurkers. I think as Social Media marketers we have to get better at training. Tags: social media.

Collaboration 100

Collaboration SocialCast SocialText Lurker 100

Likeable

OCTOBER 15, 2019

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Our Smarter Social training product for in-house teams can help. like, share, or comment on) any of your content. You are running an ad for a new tent, and you optimize it for engagement.

Lurker 50

Lurker Feed Feedly Cost 50

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Communities 117

Communities Groups Groups Social Media 117