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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Your ad/post is a mostly interruptive presence in a user’s feed, and users will scroll past it in a microsecond if it doesn’t grab their attention— especially on mobile. YouTube Creator Studio.

Lurker 50
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. Fully virtual, fully mobile. No idea what a Hoosier is. Decided to find out first-hand.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

78% of companies now say they have dedicated social media teams, up from 67% in 2012. ( The rest are lurkers. Only 8% of companies and agencies have an e-mail marketing team. 10 Mobile Marketing Stats. 94% of CMOs plan to use mobile applications within the next 3-5 years. 78% of Facebook users are mobile-only.

NewsCred 273
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Ebook is short for “electronic book.” Impressions.

List 145
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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

What is a lurker on Reddit? A lurker is someone who visits the site, but doesn’t post or participate in the conversations. Posters will often reach out to lurkers asking them to jump in on the conversation. Marketers can also choose to run ads on either the Reddit mobile app or directly on the website.

Reddit 52