Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. But there is going to be an explosion of other smart agents. JF : Hyper-targeting.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

OCTOBER 15, 2015

According to Gartner , customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations to increase customer satisfaction, loyalty, and advocacy. Confidence in your brand will decrease, as it shows a lack of care and indicates antiquated technology where your CRM is concerned.

Tools 60

Tools Marketing Engagement Education 60

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. online population access the Internet from a mobile device. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. So, fully expecting each of you to tell me I’m wrong in the comments, here are 7 reasons why Twitter is not the Valhalla of social media: 1. Check ( Facebook Lite ).

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Experience=trust + loyalty, the formula is simple yet solving it takes work.

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. What is the next generation of crowdsourcing? Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122