Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# link] Andrea Pacheco How can social media kill email: @netpartner | [link] | #trends #tech #socialmedia (via @andreinfobase) [link] Social Media Review | Wizards of Alchemy [.] to sift through, try out, etc.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

MySpace 136

MySpace Facebook Social CRM Consultant 136

Direct Marketing Observations

DECEMBER 3, 2010

19) Another Google product Follow Finder analyzes public social graph information (following and follower lists) on Twitter to find people you might want to follow-Did you even know about it? 20) One of the key lessons in 2010 was, watch what you say and where you say it-Need I say more from Openbook ?

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Here’s how: First, take a list of your customers’ email addresses, and create a.csv file (you only need email addresses, not names, mailing address, etc.)

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

APRIL 7, 2010

Where else can you get a list of people that have visited your establishment, at what times, how often, and what they said about you? In terms of showing friends' opinions first, and all opinions second, I believe that's the future of everything – social graph portability.

Foursquare 150

Foursquare Analysis Consultant Mobile 150