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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. Shogun also takes into account that a lot of people use their mobile devices to shop. Shopify stars: 4.1. Check out Klaviyo.

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Are you green-washing to build up your marketing database?

Jeff Esposito

My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam.

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11 Social messaging apps every marketer should know in 2022

Sprout Social

Built-in GIF and sticker library. WeChat’s social commerce integrations are among the best in the mobile payment app industry. Similar to WhatsApp, Telegram is a popular alternative to traditional SMS texting—particularly for people messaging between countries. Monthly active users: 1.3 Key benefits: Integrated with Facebook.