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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. We replaced the cruise lines’ over-the-top marketing come-ons with helpful, informed consumer journalism. For me this is as much a cause as it is a business play. Out of our minds?

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Public Insight Journalism. Jevon MacDonald. John Hagel. John Proffitt. John Wallace. Lee Lefever. Les Siegel. Management Theory. Measurement. Messy World. Michael Rosenblum. Michael Skoler. Michael Wesch. Michael Yon. Microblogging. MicroBrand. Mobile Messaging 2.0. Mobile Phones. New Realities. News Corporation. open source. Public Media.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. But that’s why marketers have jobs right?

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

PLEs are meant to simplify managing these artefacts, creating meaning through aggregation, linking and metadata tagging (eg comments, keywords). In universities, VLEs often act as secure gateways to digital indexes and research journals. But a PLE could host a searchable index to metadata about offline resources.

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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

Why will our students not get up and walk a hundred meters to access a key journal article in the library? What happens when this propensity encounters the complex structures of libraries, classifications, metadata, and so on? Journal of the American Society for Information Science, 42(9), 1991, 657-668. Greenwood Village, Colo.:

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