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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Then I tweeted, and my issue was resolved. I think the real issue here may be linguistics. I prefer “audience&# because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. I may steal this.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on.

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