Convince & Convert

AUGUST 10, 2010

Then I tweeted, and my issue was resolved. I think the real issue here may be linguistics. I prefer “audience&# because it more accurately reflects the true condition, which is that some people online have been given permission (via the wholly opt-in nature of social media) to communicate with or at larger numbers of people.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. I may steal this.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

Fox wants to recoup their investment, not by doing new things, but by squeezing the turnip and doing the old things better, using Fox’s sales team as the vise. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 138

MySpace Facebook Social CRM Consultant 138