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The Social Media Analytics Compass: What and How to Measure

Razor Social

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. From this compass pick out what’s important for your business and identify a relevant tool to provide the relevant reports. Wide range of standard reports are available for each platform.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link. Tweet the Same Link Several Times.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Kwau, a Tencent-backed video app, has a reported 7 million daily active users in Brazil. AppAnnie reports 375% growth in the U.S., But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S. Some 35% of TikTok users have participated in a hashtag challenge. in February 2019.

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How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. If you choose to use Sprout’s analytics, you can tailor your reports to get a better overview of your business and communicate the findings to your team. Use hashtags strategically. Invest in your audience and your team. Bonus: Free Is Good.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Captions can include text, hashtags, @ mentions, and emojis. Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag.

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