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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Today’s social media users want to interact with brands on a personal level and be treated as individuals. But how exactly do you go about creating personalized social media experiences? Look no further than Kimpton Hotels and Restaurants. How Kimpton provides personalized social media experiences for customers.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. 3 Ideas for Gamifying Customer Service. Rewards for Using Self-Service Channels.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Something like what TopGuest is doing for hotel guests – rewarding customers when they check in to properties – or how Virgin America’s Elevate program rewards their customers with miles by checking in when they arrive at the airport. 3 Ideas for Gamifying Customer Service. Rewards for Using Self-Service Channels.

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Favorite Social Media Management Tools for Small Business

Convince & Convert

SproutSocial is a social media management and monitoring platform known for its slick dashboard and its Messages view, which pulls in all of your activity from all networks into one stream. Keyword, hashtag, and user monitoring across the Web plus Web Alerts when your keywords are found. Social CRM (currently in beta).