Why Personalization is the Next Big Opportunity in Social Media Marketing
NOVEMBER 14, 2018
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals. Look no further than Kimpton Hotels and Restaurants.