Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a. Share this on LinkedIn.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. And it's about experimentation, failure and continual learning that evolves with the needs and passions of a target group. paul_pruneau Excellent summary!

Questions 160

Questions Social Media Consultant Education 160