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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Google Page Rank for branded and unbranded terms. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. It also manages API access for Facebook, Google, and others that probably see Twitter as a competitor. If you weren''t sure, things just got interesting.

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FB Facial Recognition, Social TV and Do Work Son

Jeff Esposito

Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. Matt Cutts: Google +1s Don’t Lead to Higher Ranking – this is a really good look at Google+ and what it means and does not mean. Let’s hope that this one can come with good things from Facebook. Five for Friday'

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Noting that many people now “receive the majority of their news on Twitter or via posts on Facebook and LinkedIn before resorting to a Google search on any given topic…How many times have you seen an article posted on Facebook or Twitter that has either made you click on it, or urged you to suddenly search about the topic?