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Why it’s time to break up with your biannual brand survey

Sprout Social

Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. If your team often relies on paid social, use any of the following in-network survey tools to get more out of your budget. For this case, let’s check out the Brand Health Topic Template.

Survey 93
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to Subscribe to Social Zoom Factor Podcast .

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What day is leg day? And 8 other questions answered with listening data

Sprout Social

When a leading chain restaurant wanted to see how their customer care compares to their competitors, they turned to Sprout’s Social Listening. Before using Sprout Social, a software company known for its smart cutting machines and apps manually scoured Facebook and other social networks to surface product bugs and complaints.

Questions 124
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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Now, you just need to pay attention to what they’re saying on social media.

Sentiment 145