Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Ari Herzog
AUGUST 2, 2011
The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Hat tip to Jamie Bradley of Sophwell for the find. Thank you for reading!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mindjumpers
JULY 8, 2010
Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.
Justin Levy
JANUARY 20, 2010
It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. [link] Alyssa G I think this kind of advertising should be categorized under a “daily dose of happiness&# ! Brands could definitely learn from this.
The Way of the Web
AUGUST 10, 2011
I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio.
ProBlogger
SEPTEMBER 15, 2012
Barely enough traffic needed for a respectable flash mob. Originally at: Blog Tips at ProBlogger. That post was supposed to change everything. But it didn’t. Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments. It’s frustrating, isn’t it? You should check it out.
Expert insights. Personalized for you.
99 
Let's personalize your content