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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Or stand over the fax machine feeding through one press release at at time. I sent it to you on Twitter. Related posts: Social Media News Releases Get 3x More Media Coverage.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Followerwonk from SEOmoz is a great tool for researching Twitter users. The Twitter bio search allows you to easily find and evaluate users in specific areas.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

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The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.

Analytics 139
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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Your Party is Lame The third front of Facebook’s war on websites is in the area of push versus pull.

Facebook 167