Social Pros 8 – Ian Greenleigh of Bazaarvoice
Convince & Convert
MARCH 22, 2012
The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You can look at any major blog’s analysis of their Google Analytics data or whatever, and whenever you start getting sales-y, that’s when people tune out. Listen Now.
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