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Book Review: Social Media Marketing

Webbiquity SMM

Social Events (e.g., Eventful, Meetup, Upcoming, etc.). Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&# Stumble upon something good? Tweet This!

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. By capitalizing on its strengths and encouraging B2B use, it can avoid becoming just a message board for short-form political rants. Is Twitter dying? That seems to be a common question right now, according to Google.

Twitter 186
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

A couple more for the list: Events- if you set up an event and then it’s over & you want to remove it from the events tab, you can only cancel the event, not simply delete it. If you cancel it, here’s what it says: “We will email everyone who was invited that this event has been canceled.

Facebook 277