Mon.Sep 02, 2024

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A Simpler Ad Strategy is Better: 10 Ways You Hurt Results

Jon Loomer

Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1. You use Traffic, Awareness, and Engagement campaigns. It’s not that these are never useful, but they often lead to low-quality results and don’t contribute the value that advertisers think. 2.

Strategy 139
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Instagram Adds Broadcast Channel Replies

Social Media Today

Another way to promote topical engagement in the app.

Instagram 215
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How to Add a Human Touch to B2B Social Media

Oktopost

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.

B2B 77
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Instagram Adds Broadcast Channel Replies

Social Media Today

Another way to promote topical engagement in the app.

Instagram 207
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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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How To Add Social Media Icons To Your Email Marketing

Keyhole.co

Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands.

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X Rolls Out DM Editing on iOS

Social Media Today

You can now edit your DMs in the app.

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X Rolls Out DM Editing on iOS

Social Media Today

You can now edit your DMs in the app.

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8 Tips for Success with B2B Marketing on X

Oktopost

X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. B2B brands are also welcomed in these interest groups, giving them a new way to reach customers, create meaningful interactions, and stay relevant at a

B2B 62