A Simpler Ad Strategy is Better: 10 Ways You Hurt Results
Jon Loomer
SEPTEMBER 2, 2024
Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1. You use Traffic, Awareness, and Engagement campaigns. It’s not that these are never useful, but they often lead to low-quality results and don’t contribute the value that advertisers think. 2.
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