Jon Loomer

JANUARY 14, 2024

A popular scaling strategy involves duplicating an ad set and setting a higher budget for the duplicate. The approach has reasonable motivations. The thought is that this won’t restart learning on the original ad set (which could mean losing the performance you once had for good), and if the duplicate doesn’t work you can just shut it off. That said, ad sets with identical targeting and optimization could also hurt performance due to auction overlap — which is why creating unnecessary comp

Compete 162

Compete Advertising Strategy Questions 162

Social Media Today

JANUARY 14, 2024

It could be a good opportunity for marketers to tap into the surrounding discussion.

Eventful 199

Eventful Marketing 199

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. This is especially true for larger marketing teams where there may be several people responsible for contributing to the creation of stop-the-feed social content.

Collaboration 62

Collaboration Team Social Media Management B2B 62

Social Media Today

JANUARY 14, 2024

It could be a good opportunity for marketers to tap into the surrounding discussion.

Eventful 181

Eventful Marketing 181

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Koka Sexton

JANUARY 14, 2024

Ever find yourself lost in the startup marketing maze, grappling with strategy confusion? Let’s cut through the noise and pave The post Navigating Startup Marketing: A Playbook for Achieving Strategic Clarity and Success” appeared first on Koka Sexton.

Startup 52

Startup Marketing Strategy 52

Social Media Today

JANUARY 14, 2024

Handy tips for your TikTok marketing plans.

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Publishing Marketing Tips 214