Four Ways to Measure Social Media Marketing Results
AUGUST 9, 2010
While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Here are four areas of social media metrics worth tracking, even if they don’t provide direct ROI calculations.