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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Quantity still matters.

Research 257
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The KISS Method For Determining Social Media ROI

SocMed Sean

That’s why call centers track important metrics like First Contact Resolution (FCR), Time on Call (ToC), Cost per Call (CpC), and – of course – Customer Satisfaction (CSat). When a customer calls on the phone, a customer service representative (CSR) is fully tied-up with that customer until the issue is resolved.

ROI 269
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Personalize: Analyze metrics on people’s buying preferences. If CSR’s can’t translate your value, how do you expect your customers to grasp it? Interactions: Provide answers to all your customers’ common questions on their preferred social media channels, in friendly language. And make sure your tech support is flawless!

Trends 146
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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Personalize: Analyze metrics on people’s buying preferences. If CSR’s can’t translate your value, how do you expect your customers to grasp it? Interactions: Provide answers to all your customers’ common questions on their preferred social media channels, in friendly language. And make sure your tech support is flawless!

Trends 60