Hootsuite

AUGUST 2, 2022

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Make sure you evaluate their FAQ page and whether or not they use quality chatbots. For example, your persona describes busy, time-starved parents who dislike spending too much time on weeknight meals. Measurable.

Template 77

Template Templates Strategy HootSuite 77

Buffer Social

JUNE 24, 2019

Mobile Monkey. Let’s take one of our favorite chatbot use cases as an example: a customer service bot. To find these FAQs, there are a couple great places to look: Your customer service team. Hello Fresh does this with their bot — including the word “bot” right in their coupon codes (for example: FRESHBOT25).

Strategy 73

Strategy Marketing Survey Newsletter 73

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Micro-tasks are a great example of this.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). And that example is just scratching the surface. Why would Starbucks need their own digital network?

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Facebook Yahoo Collaboration Social CRM 144

Later

MAY 8, 2019

A prime example includes brands like Rouje and Faithful the Brand. Take Veja sneakers for example. Take Frank and Oak for example. They include a mix of products, behind-the-scenes shots, FAQs, HQ life, and more to give their viewers a well-rounded look at their business. It’s accessible. Product features.

Fashion 83

Fashion Instagram Influencer UGC 83