agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. You can also help yourself by creating campaign URLs for each paid social media campaign.

Social Media 133

Social Media CPI URL Social Media Management 133

The Social Media Hat

AUGUST 19, 2016

Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. In this case, the film Ben Hur has provided a site background, banners, and home page teaser video. Create a Listing for your website that includes your URL, site description, keywords & social channels.

Adsense 60

Adsense How To CPI Blogger 60

Hootsuite

JUNE 8, 2020

Snap ads can take many forms: videos, photos, gifs, etc. They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Test and optimize.

Advertising 145

Advertising CPI How To Metrics 145