agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Reach is a bit like the CPI (cost per impression) metric. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

Social Media 133

Social Media CPI URL Social Media Management 133

agora pulse

JUNE 14, 2016

When they are running correctly, your ads can bring you signups, orders, web visits or video views. When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. You haven’t tried video ads. Videos are rising in popularity — it’s time to try them.

CPI 60

CPI CPC Facebook Cost 60

The Social Media Hat

AUGUST 19, 2016

Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. In this case, the film Ben Hur has provided a site background, banners, and home page teaser video. The easiest example of this is IMDB.com, which allows the entire site to be sponsored by whatever upcoming film wants to pay.

Adsense 60

Adsense How To CPI Blogger 60

Hootsuite

JUNE 8, 2020

Snap ads can take many forms: videos, photos, gifs, etc. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. So make sure you know if you are trying to increase views of your videos, re-engage with your app users, boost traffic to your website, etc.

Advertising 145

Advertising CPI How To Metrics 145

Lucy Hall

AUGUST 23, 2015

Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. I would also recommend you watch the Facebook Video: How Facebook Ads Work. If you wish, you can create an ad aimed at generating more likes to your page or to generate more traffic to your website.

CPI 60

CPI Facebook CPC Case Study 60