article thumbnail

Event Breakdown by URL Bug

Jon Loomer

If you expand an event in the Events Manager Overview tab and click on the View Details button, you can click the Event Breakdown dropdown menu and filter by URLs. When I select to filter by URLs I only get my domain. Even if you go to the Sampled Activities section, the URLs provided are only domains. Do you use this feature?

URL 137
article thumbnail

How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters? Ad Name: {{ad.name}}.

URL 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Custom Event for Embedded YouTube Video

Jon Loomer

When someone plays an embedded YouTube video on my website, an event fires. That event captures: • URL it was on, • Title of the video, • Percentage of the video that was watched • Total time watched in seconds I add a column to my Ads Manager to see how often people are watching these videos from my ads.

Embedding 151
article thumbnail

Control Which Websites, Pages, Apps, and Videos Your Facebook Ads Appear On

Jon Loomer

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. You may instead see page URLs.

Video 179
article thumbnail

How companies use video content on social media

Visually SM

But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?

article thumbnail

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. Configure the Video Variables in Google Tag Manager. First, you’ll need to tell Google Tag Manager the actions related to a video you will want to track.

Eventful 212
article thumbnail

Differences Between Custom Events and Custom Conversions

Jon Loomer

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. You can also refine it by URL or parameters (if you pass them) to help focus on a specific segment of people who performed this event.

Eventful 185