Should My Business Bother To Have Social Media KPIs?

agora pulse

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. Reach is a bit like the CPI (cost per impression) metric. The same goes for retweets on Twitter. Most marketers know what KPIs are.

CPI 171

Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype.

CPI 234