agora pulse

OCTOBER 19, 2017

If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side.

Social Media 133

Social Media CPI URL Social Media Management 133

Waxing UnLyrical

NOVEMBER 21, 2011

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Klout 207

Klout CPI Foursquare Influencer 207

Laurel Papworth

JULY 11, 2012

The backlash was enormous on social media sites such as Twitter, on Facebook and so on. How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back.

Social Media 94

Social Media CPI Price Retail 94

Convince & Convert

OCTOBER 21, 2015

Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. Of course, a title like this is bound to show up in a range of search queries, but will these users actually convert ?

CPI 60

CPI Apple Mobile Conversation 60