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agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. Engagement. Conversions.
Waxing UnLyrical
NOVEMBER 21, 2011
I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. Guest post by Pierre-Loic Assayag.
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