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Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Web Traffic. Is it working?

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype. Guest post by Pierre-Loic Assayag.

Klout 207