Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
If you are running paid ads in Facebook, Twitter or LinkedIn then you will also be able to see the number of clicks to your website. Reach is a bit like the CPI (cost per impression) metric. CPI basically charges for every time your ad is shown to someone but doesn’t factor in any response or action from their side.
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