19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Facebook and Twitter, for example, typically have lower engagement rates (e.g., Note : Demonstrating the relative effectiveness of your social media efforts will go a long way in proving its value to the business. Cost-Per-Click (CPC). Instead, look to your CPC. one to 10) or sentimentally (e.g., 3% to 6%).
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