8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? s totally possible to make positive ROI if you are joes-poorly-designed-tablet-shop.com, BUT if you want to squeeze every penny out of the value of your paid advertising, you are going to get more return if you are tablets.com with a lovely, well-designed website all about tablets. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.
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