article thumbnail

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

However, it stinks to realize after you’ve spent $100,000 and met your CPA goals for that spend that it really would have been helpful to know that long-term revenue those users produced. For others, like paid search, manual optimizations require the consistent collection of data. Do you have enough cash ?

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). In today’s post, Facebook. Residential profiles.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Mobile Device User. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). In today’s post, Facebook. Residential profiles.