8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
However, knowing what success means for your paid advertising efforts is critical to getting the most out of the money you spend, and success can be a very complex issue. For some channels, like the Google Display Network with CPA target bidding, you can get increasingly improved performance just by algorithmic accrual of data.
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