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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Capturing everyone in a group selfie can be challenging. What does CPC mean?

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How Much Do Facebook Fans Still Matter?

Jon Loomer

There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. It’s more because I have a growing audience of a much more effective group. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Once you set up your target, you can create ad groups (if applicable) that let you dig even deeper with targeting, choosing audience demographics and interests.

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. CPL CPA CPC ROAS.

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Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). A group can share content, conduct polls and allows for free interchange between its members. There are six categories of pages: Local Business or Place. Entertainment.

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Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). A group can share content, conduct polls and allows for free interchange between its members. There are six categories of pages: Local Business or Place. Entertainment.