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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Capturing everyone in a group selfie can be challenging. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” Great for video-centric marketing.

CPA 124
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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87
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5 Facebook Group Features You May Not Know About (But Should)

agora pulse

These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand.

Groups 87
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Turning Facebook Analytics Into Action

Jon Loomer

Perhaps instead of trying 10% off on remarketing to this group, change the ad copy to “add to cart and save 20% now,” offering an incentive to users to add to their cart. One of the most valuable target groupings that surprisingly doesn’t get much attention is previous purchasers. Their CPA goal is $20.

Analytics 167
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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

These lists will consist of the keywords you are using to go after certain topics and groups of people, and when you test them against each other you’ll garner information on how well those audiences perform and meet your needs. When you’ve found a winner, keep making groups and testing them. Manage Ad Placements.

CPA 99
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How to Use LinkedIn for Lead Generation

Webbiquity SMM

Start a Group. Groups allow your connections to engage with you and one another. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members.

LinkedIn 186
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How Much Do Facebook Fans Still Matter?

Jon Loomer

There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. It’s more because I have a growing audience of a much more effective group. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click.

CPA 113