Buzzwords Decoded: 32 Social Media Marketing Terms Explained
Ignite Social Media
JANUARY 8, 2024
What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Capturing everyone in a group selfie can be challenging. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” Great for video-centric marketing.
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