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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Capturing everyone in a group selfie can be challenging. It’s the price you pay when someone clicks on your ad. What does CPM mean?

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS. We recommend only counting link clinks in this equation.

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Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). A group can share content, conduct polls and allows for free interchange between its members. and it also must be at least double the cost-per-click (CPC) bid.

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Social Media Marketing Guide: Facebook

Little Web Giants

In the past few years the organic reach of pages has declined , meaning pages must pay more to continue to reach their fans (even for non-profits and community groups). A group can share content, conduct polls and allows for free interchange between its members. and it also must be at least double the cost-per-click (CPC) bid.

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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Ad Group Performance. Identify Metrics and Goals. Impressions.

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