Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Engagements: A count of all social actions taken on a piece of content, such as likes, comments, and shares. Engagement Rate: The frequency of engagement based on the number of times it was seen. Often calculated by engaged users divided by reach but differs by platform. The higher the ranking, the higher the cost.
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