Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Make sure you’re tying together your email program and your social media program. Create a content ladder to leverage and syndicate your content. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Even better, use TubeMogul to syndicate it to dozens of other video sites. And by using a coupon BK tracked redemption, up-sell conversion – actual profit of the Facebook campaign. Post it to your Facebook page.

FAQ 137

FAQ Content Consultant Social Media 137

Webbiquity SMM

MAY 2, 2017

It promises to help you align and optimize your content to improve results with increased conversions and revenue. Overlay social metrics on clicks, impressions, visits, and conversion goals to weave the most complete picture of content ROI.” 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32:

Tools 201

Tools Sample Samples Marketing 201

Convince & Convert

SEPTEMBER 21, 2010

TubeMogul For video upload and syndication, I often use TubeMogul , which allows you to upload a single video clip to dozens of video sites – not just YouTube. The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform. (A

CoTweet 116

CoTweet CoTweet Analysis Consultant 116