Akamai Marketing

JULY 28, 2011

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Chances are your business falls somewhere in the middle of that range.

Metrics 229

Metrics Twitter Postrank Analytics 229

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

OCTOBER 28, 2010

1 – 2:30 pm ET, follow/participate on Twitter using the #netsol hashtag. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Will you join us if you can?

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. It really is a conversation platform. So of course I checked it out.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. The question was: what is the importance of lists (specifically in social media), and how does one get on them? Not-so-obvious: Use hashtags smartly. Yes, really! Read All About It!

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

SEPTEMBER 27, 2010

Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. There I paid a man with a soul patch $600 (U.S., Read All About It!

Wireless 185

Wireless Class Feed Feedly 185