Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Sentiment: Are the comments, posts etc. This category can also include metrics like blog visitors and RSS / email subscribers.

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Buzzlogic – As it says on their company page “Welcome to the Conversation&#. As far as making sure your advertising dollars are spent wisely, Trackur can also track your marketing campaign’s effectiveness.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Disclaimer – these are my opinions formed by my conversations with these firms). SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

We’ve brought back the front porch, where all the conversation and connection that kept communities together and going occurred. Yeah… I love the post in concept, and while it presents a dreamy future, the market itself is still unsure as to how we can redirect the massive ship that is a corporation. Andy Headworth.

Cymfony 113

Cymfony Badge Skills Comments 113