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Should My Business Bother To Have Social Media KPIs?

agora pulse

Most marketers know what KPIs are. Conversions. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. Engagement.

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How To Make More Money Blogging

The Social Media Hat

As a Content Marketing Practitioner, I use thesocialmediahat.com as a giant testing zone, running countless experiments on content marketing techniques and tools. This should go without saying, but do stay away from Get Rich Schemes and multi level marketing "opportunities." Affiliate Marketing. Scammy Advertising.

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What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

However, when it comes to app store optimization (ASO) practices and the life we give our apps, it is a phrase that should be taken seriously by app developers and marketers alike. The conclusion is simple: No sound shortcut for obtaining high search rankings or conversions exists. highlight to tweet). Trusting “Hacks” and Shortcuts.

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Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. From Delivery Metrics to Spend Metrics to Conversion Metrics and everything in between , you’ll know if your Snapchat ads have delivered their desired outcomes. Measure results.