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B2B Marketers Are Humans, Too

Convince & Convert

Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers. Image via Hubspot. Continue the conversation on our Facebook or Google+ pages.

B2B 60
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Blogging Metrics: How to Find and Apply Actionable Intelligence

Writtent Blog

As Jay Baer points out , “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Use this intelligence to determine which areas of your content promotion strategy are working, and which need some help, as well as the specific social media networks which are driving the most traffic.

Metrics 103
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How to Optimize Your Blog Posts for SEO: an Easy-Peasy Guide

Writtent Blog

In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Don’t be tricky: if your keyword is “content marketplace,” don’t try and cover conversion optimization. Tag Sparingly.

SEO 85
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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

However, rest assured that if you’ve learned anything about SEO or content quality during your time writing for the web, or engaged in any re-branding efforts, there’s a significant chance a content audit could revolutionize your online presence. Why Content Audits are Critical. Categorize by Type of Content.

Content 89
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The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Fortunately, social media management tools are increasing in number and sophistication as well.