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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. What About the Silent Lurkers?

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Here’s the quick overview of Salesforce.com’s community “outposts&# : Twitter: Salesforce has an active Twitter community. I was unable to get statistics for “lurkers&# , but I am sure it is high. The end result of this community – The most amazing conference I have ever attended.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Lots of diverse versions of this. advertising. blogcouncil. bookmarking. clearspace.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Same response.

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Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market. Same response.

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How I Went Viral on X (Formerly Twitter): An In-Depth Analysis

Buffer Social

For me, it was LinkedIn and X (formerly Twitter).  How X curates content feeds X’s algorithm initially fetches around 1,500 posts for a user in a session, drawing from two sources: in-network (posts from people you follow) and out-of-network (posts from those you don’t follow, also known as a ‘For You’ feed).