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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques. Technorati. Social Mention. Who’s Talking. Ice Rocket.

Trendrr 267
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns. The client wants to know if their social media campaign is working!

Analytics 350
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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. How will these companies ("publishers" in the data market) react to the deal? Gnip competes with other Twitter partners, and Twitter competes with other Gnip partners.

Trendrr 81
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FB Facial Recognition, Social TV and Do Work Son

Jeff Esposito

Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. As folks in social roles move up the ladder at their company or agency, it’s easy for them to lose track of the true work needed to get stuff done. Let’s hope that it also comes along with an improved ad platform to mesh with this additional data set.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#. Social Media Strategy and Best Practices. Indeed it is.