Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. No more one design for the laptop and another for the phone. Content Marketing. Local Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JULY 18, 2011

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). In fact, I wrote a post years ago about US Airways using SMS to allow passengers to sign up for their frequent flyer program.

Analysis 152

Analysis Hotels SMS Smart Phone 152

Convince & Convert

NOVEMBER 21, 2011

Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. They also promote the website and SMS program on the bottle , which is wise. Interesting.

Products 141

Products Social Media Smart Phone SMS 141

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. It is critical to know who and which media is influential for your company or brand or product.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60